A signature body of work by Ola Fasuba

Retention
by Design™

A practical lens on how leadership behaviour shapes employee experience—and how those experiences influence retention.

Ola Fasuba facilitating a professional conference
The retention perspective
Not all turnover is bad. But regrettable turnover deserves attention.

Some departures are natural, necessary, and even healthy. The focus here is regrettable turnover: the loss of employees an organization needed to retain and could potentially have kept.

The central idea

Retention is shaped
by experience.

Leadership is experienced through everyday decisions, conversations, opportunities and responses. Those moments accumulate and influence whether people choose to stay and grow with an organization.

01 / WHAT LEADERS DO OR DON’T DO

Leadership
Behaviours

→
02 / WHAT PEOPLE EXPERIENCE

Employee
Experience

→
03 / WHAT FOLLOWS

Retention
Outcomes

Three retention drivers make this experience tangible: Connection · Growth · Recognition. Retention by Design™ helps leaders translate this thinking into practical actions designed to diagnose and avoid regrettable turnover.

Framework in practice

Growth Without
Promotion:

A developed application within Retention by Design™ explores how to create meaningful growth when the next promotion isn't available.

Four pathways—Advancement, Breadth, Mastery and Influence—help define different forms of progress. Three growth levers—Capability, Ownership and Exposure (COE)—make opportunities actionable, with Support as the enabling condition.

Explore facilitated sessions ↗︎
Ola Fasuba engaging conference participants
Bring Retention by Design™ to your organization

From insight
to application.

Explore ways to bring the framework into real leadership conversations and organizational practice.

Workshops & Facilitation

Interactive experiences that help leaders explore everyday behaviours, strengthen conversations, and put practical insights into action.

Organizational & Executive Leadership

Explore how leadership practices and current organizational conditions influence the employee experience and preventable turnover.

Participants in an interactive leadership conversation
Free resources

Something useful
for today.

Start with a better question, a more intentional conversation or a clearer view of the moments that matter.

LEADERSHIP GUIDE

A growth conversation starter

A practical guide to exploring meaningful growth through advancement, breadth, mastery and influence—and the conditions that support it.

Download PDF ↓
LEADERSHIP GUIDE

Spot a leave-or-stay moment

Reflect on everyday interactions that shape whether people feel valued, connected and motivated to stay.

Download PDF ↓
A thought to take with you
Retention doesn't happen by accident. It must be designed.
Bring Ola to your organization ↗︎